Product performance analytics

Updated Oct 27, 2026

Open Analytics → Products to compare product sales and shopper activity. Choose the Current period at the top right; the charts and table use that date range.

Compare products

The page has four charts, each showing up to 10 products:

Chart What it shows
Revenue by products Products with the highest revenue
Orders by products Bestselling products; the bars show units sold
Conversion rate by products Products with the highest conversion rate
Views by products Products with the most page views

The conversion and views charts require a Google Analytics connection. Compare views with sales to find products that attract attention but sell less than you expect.

Related Products starts with top-selling products for the selected period and shows available related product suggestions from Shopify. Use them as ideas for product groups or collection merchandising. Suggestions are not added to a group automatically.

Read the product table

Top 100 products by revenue lists products for the selected period. Select a sortable column heading to reorder the table, or use Columns to show or hide measures. Available measures include products sold, revenue, net revenue, views, add to carts, checkouts, and ratios between those activities. Shopper activity measures need the Google Analytics connection; sales measures use Shopify order data.